If you have an online business then you understand the importance and value of SEO. In recent years however, there have been drastic developments in SEO trends. It is no longer just about keywords because search engines are becoming more sophisticated giving less control to content creators on how their pages are showing up and what keywords they are showing up for. This year, there are various things to consider in order to stay ahead of the SEO game. Here are some of the choicest SEO tips for 2016 guaranteed to keep your content at the top of search engine results.
1)Create mobile-friendly websites
These days, the number of people using their mobile phones to access the internet has grown exponentially. Websites which are mobile friendly are easier and faster to load meaning that there is a higher chance of retaining visitors. Statistics show that global mobile traffic contributes 15% to all internet traffic worldwide and it is expected to keep growing. Furthermore, over 70% of all mobile searches result in some sort of action within the hour. It therefore makes sense to formulate SEO strategies that are mobile friendly.
2) Use Videos
Videos are a great way to generate traffic because they manage to keep users engaged in your content. Most recently, Google has started blending search results so that content such as videos are at the forefront when a user searches for something. Take advantage of this by creating video content that can easily be viewed as most people prefer watching videos over reading text. Upload your videos on sites such as YouTube or use video SEO and index your videos so that when specific keywords are entered into the search engine your videos come up.
3) Get people to actively interact with your site
SEO just used to be about getting users to click on your link. Now it is important not only to get that click but also have people engage with your site. Search engines are seeing how users interact with your site and whether they are getting the information they require or just returning to the search results page. Your site has to be able to satisfy the user. Similarly, focus on the users experience by creating top quality content so that when they visit your site, they are satisfied with what they have found.
4) Social media is still key
Utilize social media to enhance your SEO. Content from social media will continue to gain prominence as more and more people continue to use these social sites. If you type in big brand business names on Google, their social media pages tend to be among the first results found. This is done because most people are on social media making it easier for these businesses to reach their customers. It is therefore essential to prepare and collect your content and use these social media platforms such as Facebook and Twitter to optimize your SEO rankings.
Overall, the most important thing to keep in mind with SEO is to deliver what the user wants. 2016 is the year to focus on what the people want to see and giving it to them. In turn, you will see how doing so will boost your SEO ranking.